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MGM Cotai - Step Into Spectacular

In 2018, MGM was launching a new multi-billion-dollar mega resort MGM Cotai. Our goal was to help MGM successfully launch its new property in Cotai, and sustain the buzz into the second phase launch and beyond.

After spending countless sleepless nights and hours of dedicated work we won the pitch.

I was the Art direction and Design lead for the pitch, and here are some of the Art Direction we explored.

Launch videos

 

Art Direction Exploration

Final direction

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What we pitched initially

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Other explorations

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